AFFILIATE PROGRAM: STEP 4
Thanks for a great joint webinar! That was a lot of fun! Here’s the next step.
By now your LOLB go to page has the replay of our joint webinar along with a tease of LOLB and your free bonus goodies that you will be able to start selling as of the Thursday before the VIP Wait List premieres. This is your chance to shine. As you know, I won’t be offering LOLB for sale until the VIP Wait List premieres so you have from that Thursday - Sunday before the VIP Wait List premieres to offer the Super-Early Bird Special plus your free bonus goodies to your students and followers. That Thursday - Sunday is a great test run on our joint webinar audience to see how your launch will go to your main newsletter audience once the VIP Wait List premieres and we are in launch mode up until the last day of Full Tuition.
Things to do now before the Thursday when you have the green light to start selling LOLB with your free bonus goodies:
DO THIS FIRST: Organise your free bonus goodies so that when someone purchases through you, you can easily give it to them. If it’s a digital download or digital access or a separate Facebook group, then set it up now so you only have to send them the vital digital info for them to access it. If it’s a physical product, like a book or a piece of merch, set aside those physical products and their packaging so they are on standby for you to send out when someone uses your referral link. If it’s a one on one or small group coaching, then set up the dates, times, link, and scheduling now on your website on another page so they will have instant access to that. The more you can organise how your students access your free bonus goodies NOW, the better prepared you will be when your students and followers purchase through you.
DO THIS SECOND: Write out and schedule your launch newsletter emails. (more info on that below). Use the examples below as inspiration, use what you want, leave the rest, make it work for you.
Write out and schedule all of those emails leading up to the Thursday before the VIP Wait List premieres, during the Thursday - Sunday affiliate pre-launch, and during the VIP Wait List, Early Bird Special, and Full Tuition run. Remember, you will only need your LOLB go to page as the link because during launch your LOLB go to page will be changing to fit where we are in the launch. So the only link you need right now for those emails is your LOLB go to page on your own website. Your LOLB go to page will go through a few more iterations depending on where we are during launch. That information will be given to you in Step 5. It’s easier to get your communication written out and scheduled now, so that when it is launch time all you have to concentrate on is updating your LOLB go to page and also welcoming your students who bought through you into your free bonus goodies.
Below are some examples of emails you could write and schedule now for the entire run. Use them as inspiration and change them to make them sound more like you. You can also use these examples as social media posts. You know your students and followers best and what they respond positively to. As I always, say make it work for you.
Before the Thursday before the VIP Wait List premieres
Audience - only the people who signed up for our first joint webinar:
Thanks so much for taking part in the joint webinar with Jonathan Tilley. Pretty eye-opening stuff!
As mentioned during the webinar, I’ve got a special treat for you. When you use my League Of List Builders referral link not only will you get the course at the Super-Early Bird price, but you’ll also get my free bonus goodies:
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
So mark your calendar for Thursday, (date). That’s when you’ll be able to get your hands on absolutely everything.
(sign off)
The Thursday before the VIP Wait List premieres:
Audience - only the people who signed up for our first joint webinar:
Today’s the day! As of right now you can get the Super-Early Bird Special for League Of List Builders plus my free bonuses:
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
(end with a helping hand) If you have been struggling to build your client list and have been craving to know exactly what to say, when to say it, and who to say it to… then League Of List Builders is for you. Plus with my free bonuses I’m here to help you along the way. To access LOLB and my free bonuses you must go through me. Click the button below to start your transformation.
(button that goes to your LOLB go to page)
(sign off)
Saturday or Sunday before the VIP Wait List premieres:
Audience - only the people who signed up for our first joint webinar:
The results are in. People are going crazy over the LOLB Super-Early Bird Special and my free bonus goodies. And what’s more, the official launch of League Of List Builders hasn’t even started yet! Want to get in on all of this before the whole world does? And get my free bonuses:
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
Then click the button below to be ahead of the game.
(button that goes to your LOLB go to page)
(sign off)
Week of VIP Wait List
Audience - your entire mailing list:
This is a great time to reintroduce yourself as an official LOLB affiliate to your main newsletter list. The people that signed up for our joint webinar are probably already on your main newsletter list. They just got some extra attention with the emails above. Now it’s time to go broad, cast a wider net, and lead your students and followers through the entire launch. As of this point - the week of the VIP Wait List - not only have the other LOLB affiliates been selling as of the Thursday prior, but now I’m selling LOLB through the VIP Wait List. Things to keep in mind:
Stay in your lane. Yes there are other affiliates and now me selling LOLB. However don’t point it out. For example, “other affiliates are doing this. Ew. By I’m doing this. Yay!” or “Jonathan may be selling LOLB now but he’s got nothing on my free bonuses so there! Buy through me or you’ll be doomed!” That’s not a good look for you. Instead, point out the reasons why your students and followers should go through you. Listing the benefits of going through you is playing fair and gets the best results. (more on that below)
People need to be guided. Yes, they may have joined in on our joint webinar. No, some of them haven’t yet bought through you. Yes, they need some extra guidance to make the decision to go through you. Don’t give up. This is a long launch. Be there for them. And most importantly, guide them so they feel they are making the best decision that feels right to them. Whether they buy through you or not, what will remain is how you made them feel during the process. That’s much more important than any sale - how you make them feel.
Here are some examples of emails you can write and schedule now for the week of VIP Wait List. Get inspired by them and change them to make it sound more like you. Feel free to use these examples as inspiration for social media posts as well. As I always say, make it work for you.
Monday of VIP Wait List:
Audience - your main mailing list:
For those who don’t know yet, I took League Of List Builders a while back and had some great results. (list 3 results in detail)
Result 1
Result 2
Result 3
And now, I’m so excited to be able to share LOLB with you as an official affiliate of the course. That means when you go through me, you not only get access to the League Of List Builders course, but you also get my free bonuses:
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
The Super-Early Bird Special is only available this week until Sunday at 11:59pm. So if you want to save $300 off the full tuition price and get my free bonuses the time to act is now. Click the button below to join LOLB through me and get my free bonuses on top.
(button that goes to your LOLB go to page)
(sign off)
Wednesday of VIP Wait List:
Audience - your main mailing list:
Build off of Result 1 that you mentioned in the Monday email:
Something that I struggled with when building my client list was _________. I felt(list 3 bad feelings) ________, ________, and _________. And the worst part was, it didn’t move things forward. I was stuck.
But then I took League Of List Builders and I finally started to feel some momentum. What resulted from this was…. (write a few sentences of how Result #1 came to fruition).
After realising this, I felt (list 3 good feelings)_______, ________, and ________. Totally different from how I felt before. And if I can do it, I know you can do it, too.
League Of List Builders is the creative person’s marketing plan to know exactly what to say, when to say it, and who to say it to. And I’m so happy to be able to share it with you as an LOLB Affiliate. When you go through me you will get League Of List Builders and you will also get
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
Feeling (list the 3 good feelings again from above) is easier than you think. And I’m here to help you get there.
Click the button below to start your LOLB journey along with my free bonuses.
(button that goes to your LOLB go to page)
(sign off)
Friday of VIP Wait List:
Audience - your main mailing list:
Build off of Result 2 that you mentioned in the Monday email:
A lot of people feel (list 3 bad feelings) _______, ______, and ________ when it comes to marketing. And rightfully so. I felt the same way.
But (during or after) League Of List Builders I realised (1 good feeling) when it comes to marketing. (write a few sentences of how Result #2 came to fruition).
Now, I have a client list full of great people who I’ve built fantastic working relationships with. And I want the same thing for you.
I know that League Of List Builders will help you get there. And with my free bonuses, I know that you’ll get there with bells on.
When you sign up for LOLB through me not only do you get the course but you also get my free bonuses:
Free Bonus Goodie 1
Free Bonus Goodie 2
Free Bonus Goodie 3
Building fantastic working relationships with your clients is the best way to have a successful freelance business. And LOLB and my free bonuses are the best way to get you there.
Click the button below to join LOLB today at the Super-Early Bird price and get all of my bonuses for free when you go through me.
(button that goes to your LOLB go to page)
(sign off)
Sunday of VIP Wait List:
Audience - your main mailing list:
Build off of Result 3 that you mentioned in the Monday email:
There’s something a lot of (name the demographic of your followers and students: voiceover artists, actors, photographers, etc.) unnecessarily go through that pains me to see. And that is (name the thing that you struggled with before you got your Result #3)_____________.
When I was building my (name your demographic: voiceover, acting, photography, etc.) career, I thought the same thing. (Go into more detail about the thing that you struggled with before you got your Result #3.)
Then I took League Of List Builders. And that unnecessary struggle turned into a tangible result. (Go into more detail on what your Result #3 was and how it made you feel.)
If you’ve been struggling unnecessarily and want to get the same results I got, then the time to act is now.
Tonight at 11:59pm the Super-Early Bird Special will end and the price of the course will go up $100. Thankfully, my free bonuses will still be available when you go through me. Click the button below to guarantee your spot in the course, get my free bonuses, and save $100.
(button that goes to your LOLB go to page)
(sign off)
Early Bird Special
Last week you focused on highlighting the results you’ve gotten with LOLB. This week you’ll focus on your free bonus goodies to persuade your students and followers to go through you and only you. Get inspired by the examples below and change the wording so it feels more like you. Also feel free to use these examples as inspiration for your social media as well. As I always say, make it work for you.
Monday of Early Bird Special:
Audience - your main mailing list:
Build off of your free bonus goodie #1:
Today’s a big day! The League of List Builders registration doors have officially opened. Yes, you’ve had access to join the course and my free bonuses for more than a week ago… but now the whole world has access and it’s taking the creative freelancer world by storm.
The Early Bird Special is available from right now until (date of last day the Early Bird Special will be available) at 11:59pm. That means you can save $200 off the full tuition price of LOLB. And if you go through me - get my free bonuses.
One free bonus is (name free bonus #1). (Write a bit about how your students and followers can benefit from this free bonus.)
To get this free bonus along with my other free bonuses - (list the other free bonuses) - and join this year’s run of League Of List Builders, you must go through me. So click the button below. I look forward to giving you your free bonuses on the other side!
(button that goes to your LOLB go to page)
(sign off)
Tuesday of Early Bird Special:
Audience - your main mailing list:
Build off of your free bonus goodie #2:
Another free bonus that you get when you go through me to join this year’s run of LOLB is (name free bonus #2). (Write a bit about how your students and followers can benefit from this free bonus.)
Imagine what having (free bonus #2) plus LOLB can do for your business. I’m here to help you get there. One step at a time.
But you must act fast. The Early Bird Special for LOLB ends (date of last day the Early Bird Special will be available) at 11:59pm. To save $200 off the full tuition price and get all of my free bonuses - (list all of your free bonuses) - you must go through me. Click the button below to get in on all the good stuff.
(button that goes to your LOLB go to page)
(sign off)
Wednesday of Early Bird Special:
Audience - your main mailing list:
Build off of your free bonus goodie #3:
My favorite free bonus is (name free bonus #3). (Write a bit about how your students and followers can benefit from this free bonus.)
But time is running out. If you want to save $200 off the full tuition price of League Of List Builders, get all my free bonuses, and see why (name of free bonus #3) is my favorite - then you must go through me before (date of last day the Early Bird Special will be available) at 11:59pm.. On Monday morning, the price of LOLB goes up to full tuition and the registration doors will begin to close.
Click the button below to save big before (date of last day the Early Bird Special will be available) at 11:59pm and get all of my free bonuses.
(button that goes to your LOLB go to page)
(sign off)
Full Tuition
A few days ago you focused on your free bonuses to persuade your students and followers to go through you and only you and get the Early-Bird Special along with your free bonus goodies. These last few days - the final days of launch - the price goes up to full tuition and the registration doors close on Sunday at 11:59pm. This is the perfect time to focus on the students and followers who are on the fence. Below are a few examples of how you can speak to their fears, make them feel not alone, and help them make the decision if LOLB and your free bonuses are a good fit for them. Use these examples as inspiration and change the wording to sound more like you. Feel free to use these examples also as inspiration for social media. As I always say, make it work for you.
Thursday of Full Tuition:
Audience - your main mailing list:
Speak to their fears:
When I was first starting out in (your creative freelance industry) I was so scared of ______________. I felt ___________ when just thinking about reaching out to people for work. I would overthink everything over and over again. The more I thought about it the more I felt ___________.
After (days / weeks / months / years) of overthinking and getting nowhere I knew I needed to do something but I was petrified of making the wrong decision. After all, I’d wasted so much time overthinking, I needed to play catch up just to get where I wanted to be. That’s when League Of List Builders came along.
At first I felt ___________. How could a 6 week course help me with ____________ and make me feel less ____________? But I knew things had to change otherwise I’d still be endlessly overthinking, have to throw in the towel, and maybe even get a job at McDonald’s - worst case scenario.
Going into LOLB I still felt ___________. But during the course that changed. I started to feel more _____________ which was a good thing. I stopped overthinking and started learning how to build a real business. I put in the work to get the work. I felt proud of myself. And when the course was over I got results like (list a few results you got from the emails above in bullet points)
If you’ve ever felt the way I did, I know there is something that can help you fell less __________ and feel more ___________. It’s inside LOLB. And with my free bonuses I’ll be right by your side helping you along the way.
But the clock is ticking. This Sunday at 11.59pm the registration doors to LOLB will close for at least 1 year and my free bonuses will disappear. So if you want to say bye bye to _______ and say hello to _______ plus get my free bonuses, you only have to do one thing. Click the button below to go through me to get LOLB and my free bonuses before this Sunday at 11:59pm. I can’t wait for you to feel more __________ in your business.
(button that goes to your LOLB go to page)
(sign off)
Friday of Full Tuition:
Audience - your main mailing list:
Feel not alone - during the entire launch surely there have been some students who have contacted you after they went through you to purchase LOLB with positive feedback. Now’s the time to share that with everyone so they don’t feel alone:
My day is made! Hearing the amazing responses from people who went through me to purchase LOLB and get my free bonuses has put a huge smile on my face. Check it out:
(either screenshot what they said or type it out in the email below. If you can show 3-5 examples of what they have said.)
This is why I do what I do! To help people - just like you - get results and feel good doing it.
And what’s more, you won’t be doing it alone. Number 1 - I’ll be there with my free bonuses, and Number 2 - everyone mentioned above will be there as well doing LOLB right along with you.
Belonging to a community of people building their client list together and getting the attention you deserve to ask questions and get answers is what LOLB and my free bonuses is all about.
The League Of List Builders registration doors close - and access to my free bonuses ends - on Sunday at 11:59pm. The time to act is now. Click the button below to go through me to get LOLB, grab my free bonuses, and belong to a community of people who are building their client list with heart.
(button that goes to your LOLB go to page)
(sign off)
Saturday of Full Tuition:
Audience - your main mailing list:
Last chance ultimatum:
Just popping into your inbox one more time before the League Of List Builders registration doors close and my free bonuses disappear this Sunday at 11:59pm.
This is your last chance. If you’re ready to dive in then click the button below to go through me to get LOLB, grab my free bonuses, and join a group of creatives who are building their client lists like bosses.
(button that goes to your LOLB go to page)
If you’re still on the fence and aren’t sure if LOLB is right for you then reply back to this email with your question asap. I’m here to help. But please be quick. The registration doors are closing on Sunday at 11:59pm and if I get your email too late and can’t answer it until Monday then you’ve lost out on a chance that could transform your business.
(sign off)
Phew. you made it.
Setting up your communication now will make the run of the launch go smoothly. You’ll have less distractions and can focus on what really matters - helping your students and followers make the right decision if LOLB is a good fit for them.
Now it’s time to write out and schedule your social media posts for all of your launch communication.
The great news is, that you’ve already done it by writing out your newsletters. Feel free to use the graphics given to you in earlier steps and chop down what you wrote into bite-sized pieces for your social media content. Use the newsletters as a script if you want to speak directly to camera. As I always, say, make it work for you.
Fell free to use the examples written above as inspiration for you to change the wording so it sounds more like you.
Make sure your communication is written out and ready to go before the Thursday before the VIP Wait List videos premiere. I’d highly recommend that you make a content plan that you feel will resonate with your followers and students best that vibes with you on social.
Here’s a link example for you to use during launch: www.yourwebsiteurl.com/lolb
Timing: promote your save the date and free bonus goodie info from the moment you send out our joint webinar replay to the Wednesday before the VIP wait List videos premiere.
Once you have written out all of your communication, email me at support@jonathantilley.com with any questions you may have or if you’d like me to look over it for you. I’m here to help. Remember, 2 sets of eyes are better than 1.
As mentioned before in the previous step, this part of the launch (which is creating, planning, and scheduling the buzz) is the most time consuming. It will all get easier the Thursday before the VIP wait List premieres until the end of launch. I promise. Keep it up. You’re doing great. Almost there.
In gratitude,
Jonathan
P.S. Here are all of the Affiliate Steps if you’d like to see everything at a glance.
Welcome Affiliates Page
AFFILIATE STEP 1
AFFILIATE STEP 2
AFFILIATE STEP 3
AFFILIATE STEP 4
AFFILIATE STEP 5